When it comes down to rebranding or upgrading a product line or service, you want to source the facts about not only your competitors or like businesses, but also that about the best performers in the business. When investigating, find out what part of their business is making them most successful. Then identify what areas of the business that are weakest, or could stand improvement. Develop a strategy, a plan to make that area stronger which can also be found in those best performers. Based on this performance-based information, Goldfire can develop the kind of strategy that will propel your business forward and pass everyone else.